the science of crowd control
Friday, June 26, 2009Commerce has its shrewd ways for crowd control. Let me share my theory. Pull a chair, sit down & hear me out. This is of utmost importance.
It will take you more than 120 seconds to separate the films of a 711 hotdog wrap.
The subliminal message encoded on there from retailer to consumer is that you have to labor for it. A hotdog sandwhich for a meagre 19 bucks… Man, you gotta stand there & prod the plastic sheets open for an eternity.
But it doesn’t end there. Somewhere, some higher intelligence is at work. This is actually crowd control 101. Only 2 cashiers and oh so many customers… Hmm… yeah, how bout we place this really impossible wraps for the hotdog, the siopao & even the doughnuts. Genius.
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Notice the transition from morose to pathetically smitten.
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